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Why a Press Pack is important & How to Create One.

4/17/2016

46 Comments

 
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If you are unsure of what exactly a "Press Pack" is and why you need one or how to create one this post will be perfect for you. Let me explain how a Press Pack can help keep you on top of things & allow you to create quick, stress free relationships with brands.
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I know creating a Press Pack may sound quite daunting, and maybe a little to formal (I thought so to!) but it really can be the key you need to start creating a great working relationship with brands and PR company's. 

If the term Press Pack, doesn't mean a lot to you, as it didn't to me a few months back, then basically it's a document all about you! It has all the key information a brand could need in order to get to know you, your brand and most importantly learn more about how your blog works & what reach/influence you have.
This can then help them decide quickly & professionally if they think your blog suits their brand, or what they are trying to achieve and overall whether they would like to work with you or not.
​Having all the information ready means that the process is much quicker & therefore saves a lot of time for both the brand & the blogger.

What you need to include:

About you & your blog: Why did you start your blog? What categories does  your blog focus on? (eg Fashion/Travel/Beauty) This section will be similar to your "about me" page on your blog. Like mine HERE. 

Logo/Branding/Theme: Including any logo's or branding you use regularly on your blog helps the brand have a more visual idea of what kind of style you have and also allows them to get to know you a bit better. Also ensure the design/colours and fonts of your press pack matches those on your blog so that it all flows consistently.

Your Stats: This is super important to brands as they can see what kind of reach their products/brand are expected to get if they are working with you. Include figures such as, monthly readership, Unique Visitors, social media following (Instagram/Twitter/FB etc), the demographics of your readers (where in the world they are) and maybe an example of a recent campaign you have done and who that reached. 

Examples of your work:  This is your chance to showcase your best work, whether it be a your most popular campaign, favorite post, photography, writing skills. Put your best first & show them what you can do.

Awards/Features: If you have managed to blag yourself an award (Well done you!) or have any achievements you would love them to know about, throw that in the mix to! It all goes towards your first impression & any positive feedback you have had will  impress them!

Extra Tips:
-  Try and keep your press pack to 1/2 pages, it ensures the information is concise and clear.
-  Keep the document bold and eye catching, maybe add some colour, but always ensure that the text is clear and easy to read.
- Short and sweet: don't blab for to long (like me). Make it clear & simple for them to find all the information they need without going into unnecessary details like why you and your boyfriend fell out last night, or that it was your cats 3rd birthday last week. 

I hope you enjoyed this post & it had some handy information for you - if you have any questions please feel free to ask me!
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46 Comments
Abi link
4/17/2016 08:20:39 pm

What a handy blog post! I'm in the midst of upgrading/moving my blog and this is certainly something I'll want to include, so it's nice to have a guide!
Abibailey.co.uk xx

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Georgie
4/18/2016 11:11:54 am

Hey! Aw thanks so much for your lovley comment! Yes I would recommend creating one, it makes the whole brand relationship building so much easier! Xx

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Vivian | Stay Alive and Cooking link
4/18/2016 11:09:58 am

I could sure use a document like that! It is not necessary now as I'm only a beginning blog, but who knows when it will come in handy.

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Georgie
4/18/2016 11:10:50 am

Exactly! No matter how big or small your blog is I think it's important to be prepared ! Xx

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Tracy link
4/18/2016 01:14:17 pm

This is handy! At what point do you decide you're big enough for a press pack, though? What kind of numbers do you need to get noticed by brands? (I'm sure it varies by niche but even a general idea would be super helpful!)

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Annika link
5/29/2016 09:14:34 pm

I was wondering the exact same thing!

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Being Graceful link
4/19/2016 10:58:10 am

Great review...food for thought!

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Stonypockets link
4/23/2016 11:04:48 am

Great post! I'm pretty new to the world of blogging, but it's great to have guidance like this in the early stages!

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beth jones
4/23/2016 06:26:03 pm

I've never heard of this before, but it's definitely something to think about! Might have to create myself one ^.^

<a href="http://www.quirksandqueries.blogspot.com">Quirks & Queries</a>

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Clementia link
4/28/2016 09:57:39 am

This was really very informative and useful :)
You gave some really great pointers

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Sophie link
5/3/2016 11:32:58 am

I had NO idea that I even needed a Press Pack, so this post was so useful, thanks! ☺️ x

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Saira link
5/3/2016 11:05:44 pm

Very helpful post my love!! I did not know what a press pack was until now.. But it definitely sounds like a good idea to have one! Also .. Loving your photos girl!!
Saira
www.throughtheglitterglass.wordpress.com
Xxx

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nallely link
5/4/2016 04:34:58 pm

i didnt know about this, im just starting with my blog, but is good to know about all the things that i need to keep growing

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Jenny rockliff link
5/5/2016 10:07:37 pm

As a new blogger I am going to do this and update it easily when needs be, hopefully a lot! X

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Ruth MacGilp link
5/12/2016 10:43:18 am

Great post, i was looking all over the internet for press pack tips and this one makes the most sense!



R xx
www.urbanity-blog.com

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Georgie
5/21/2016 01:36:14 pm

Aw thank you so much - that has made my day. Glad it was helpful for you! Georgie xo

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Keyonna link
5/13/2016 04:57:58 am

This post was very helpful & informal. I'm in the process of upgrading my blog & really getting my brand out there so this will definitely help! Thanks again.

http://stellarinclifestyle.blogspot.com

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Georgie
5/21/2016 01:34:45 pm

Hey - so so glad it was helpful for you ?

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The Sunday Mode link
5/21/2016 10:21:39 am

I definitely think this is something every blogger needs as well, so handy to have something like this on hand for when you're approached by a company or a brand. Would I be wrong in assuming a press pack is pretty much the same as a media kit or...?

www.thesundaymode.blogspot.com.au

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Georgie
5/21/2016 01:29:42 pm

Yes I agree! Makes it so much easier to send across all your information in one.
Yes media kit same thing Hun :) xx

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Dani link
5/21/2016 10:53:35 am

Great post, this is something I've been meaning to do for a while but I keep putting it off. I'll be saving this post and putting some time aside to do my Press Pack next weekend.

Dani x

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Georgie
5/21/2016 01:29:08 pm

Hey - so glad it was helpful for you! Good luck with your press pack! Xx

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Georgie
5/28/2016 05:42:48 pm

Hope it helps you ? xx

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Georgie
5/31/2016 09:04:16 am

Hope it helps you ? xx

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Sian link
5/21/2016 09:02:03 pm

Aah this is such a helpful post- thank you! I'm thinking about taking my blog to the next level and this guide is sure to come in handy :) thanks for breaking it down into simple terms too! Sian xxx

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Lisa smyth link
5/22/2016 09:38:15 am

I hadn't ever heard of this before and I've been blogging now for nearly three years! It definitely sounds like a good idea much easier than having to pitch over email :) xxx

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Nicole link
5/29/2016 11:13:33 am

I had totally not thought of this but i love the post; some really good tips! Thanks for sharing the advice :)

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Justaddgloss link
6/9/2016 08:54:53 am

This was really helpful but I was wondering what do you do with the press pack? Thanks! x

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Amie link
6/15/2016 12:43:25 am

This is really helpful! I'm currently working on my press pack/media kit today. Cheers xx

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Emma link
6/16/2016 04:48:08 pm

Such a lovely post! Thanks for the help! x
https://dreamingoffithavenue.wordpress.com

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Georgie
6/21/2016 01:55:51 pm

Very glad it was helpful :)

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Larissa Tedesco link
6/20/2016 07:29:27 am

Loved the tips. Really helpful as I'll be preparing mine soon. Thanks!

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Georgie
6/21/2016 01:53:00 pm

No problem at all! Super glad it was helpful xx

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Chloe link
6/25/2016 06:38:58 pm

This has really helped me out- thank you! X

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Catherine's Cultural Wednesdays link
6/26/2016 09:44:15 am

Thank you for this, I am in the midst of going self hosted (top tips welcome) and getting my press pack assembled. Made it all seem clearer and less scary.

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Fun Fashion and Things link
7/19/2016 10:41:04 am

This is such a helpful and informative post! Definitely want to grow my followers and monthly readership before I start contacting brands but it's so good to start collating information and setting up a press pack.

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Laziza link
7/25/2016 09:16:07 am

OMG! I love this so much! So inspiring <3

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Steph's World link
7/27/2016 02:18:19 pm

This is such a useful post. I really need to get one of these done, so have bookmarked this page to refer back to. Thank you so much.

Steph xx
Steph's World | Lifestyle Blogger | www.stephsworld.com

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Georgie
7/27/2016 02:20:03 pm

Hey Steph! So glad it is helpful xxx

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HettyAsh & Asiabee link
8/5/2016 12:34:14 pm

Really helpful and insightful! Thank you for sharing! we definitely need to work on a press pack!

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Eliza | Don't Faff link
10/21/2016 01:35:02 pm

This is such a useful post! Probably not something I need at the moment as my blog is really in its infant stages but is great for something to think about getting prepared in the future!

Eliza x

www.dontfaff.co.uk

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Robyn Unsworth link
2/10/2017 12:41:21 pm

Great blog post!! This is definitely something I want to do this year. Thanks for the tips xx

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Elle link
2/16/2017 09:32:55 am

Ah this really helped me thank you!

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Jo link
3/21/2017 05:52:09 pm

Great advice. I really need to get my media kit sorted!

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Imogen link
4/7/2017 05:53:44 pm

This post is so helpful Georgia :D I've not put together a press pack as of yet but it's one thing I'm planning on doing very soon so I'll use these tips thank you lovely xox www.imogenrose.co.uk

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Ivy link
12/12/2020 07:53:51 am

Hello mate great blog post

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