If you are unsure of what exactly a "Press Pack" is and why you need one or how to create one this post will be perfect for you. Let me explain how a Press Pack can help keep you on top of things & allow you to create quick, stress free relationships with brands.
I know creating a Press Pack may sound quite daunting, and maybe a little to formal (I thought so to!) but it really can be the key you need to start creating a great working relationship with brands and PR company's.
If the term Press Pack, doesn't mean a lot to you, as it didn't to me a few months back, then basically it's a document all about you! It has all the key information a brand could need in order to get to know you, your brand and most importantly learn more about how your blog works & what reach/influence you have. This can then help them decide quickly & professionally if they think your blog suits their brand, or what they are trying to achieve and overall whether they would like to work with you or not. ​Having all the information ready means that the process is much quicker & therefore saves a lot of time for both the brand & the blogger. What you need to include: About you & your blog: Why did you start your blog? What categories does your blog focus on? (eg Fashion/Travel/Beauty) This section will be similar to your "about me" page on your blog. Like mine HERE. Logo/Branding/Theme: Including any logo's or branding you use regularly on your blog helps the brand have a more visual idea of what kind of style you have and also allows them to get to know you a bit better. Also ensure the design/colours and fonts of your press pack matches those on your blog so that it all flows consistently. Your Stats: This is super important to brands as they can see what kind of reach their products/brand are expected to get if they are working with you. Include figures such as, monthly readership, Unique Visitors, social media following (Instagram/Twitter/FB etc), the demographics of your readers (where in the world they are) and maybe an example of a recent campaign you have done and who that reached. Examples of your work: This is your chance to showcase your best work, whether it be a your most popular campaign, favorite post, photography, writing skills. Put your best first & show them what you can do. Awards/Features: If you have managed to blag yourself an award (Well done you!) or have any achievements you would love them to know about, throw that in the mix to! It all goes towards your first impression & any positive feedback you have had will impress them! Extra Tips: - Try and keep your press pack to 1/2 pages, it ensures the information is concise and clear. - Keep the document bold and eye catching, maybe add some colour, but always ensure that the text is clear and easy to read. - Short and sweet: don't blab for to long (like me). Make it clear & simple for them to find all the information they need without going into unnecessary details like why you and your boyfriend fell out last night, or that it was your cats 3rd birthday last week.
I hope you enjoyed this post & it had some handy information for you - if you have any questions please feel free to ask me!
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45 Comments
Georgie
4/18/2016 11:11:54 am
Hey! Aw thanks so much for your lovley comment! Yes I would recommend creating one, it makes the whole brand relationship building so much easier! Xx 4/18/2016 11:09:58 am
I could sure use a document like that! It is not necessary now as I'm only a beginning blog, but who knows when it will come in handy.
Georgie
4/18/2016 11:10:50 am
Exactly! No matter how big or small your blog is I think it's important to be prepared ! Xx 4/23/2016 11:04:48 am
Great post! I'm pretty new to the world of blogging, but it's great to have guidance like this in the early stages!
beth jones
4/23/2016 06:26:03 pm
I've never heard of this before, but it's definitely something to think about! Might have to create myself one ^.^ 5/5/2016 10:07:37 pm
As a new blogger I am going to do this and update it easily when needs be, hopefully a lot! X 5/12/2016 10:43:18 am
Great post, i was looking all over the internet for press pack tips and this one makes the most sense!
Georgie
5/21/2016 01:36:14 pm
Aw thank you so much - that has made my day. Glad it was helpful for you! Georgie xo
Georgie
5/21/2016 01:34:45 pm
Hey - so so glad it was helpful for you ? 5/21/2016 10:21:39 am
I definitely think this is something every blogger needs as well, so handy to have something like this on hand for when you're approached by a company or a brand. Would I be wrong in assuming a press pack is pretty much the same as a media kit or...?
Georgie
5/21/2016 01:29:42 pm
Yes I agree! Makes it so much easier to send across all your information in one.
Georgie
5/21/2016 01:29:08 pm
Hey - so glad it was helpful for you! Good luck with your press pack! Xx
Georgie
5/28/2016 05:42:48 pm
Hope it helps you ? xx
Georgie
5/31/2016 09:04:16 am
Hope it helps you ? xx 5/22/2016 09:38:15 am
I hadn't ever heard of this before and I've been blogging now for nearly three years! It definitely sounds like a good idea much easier than having to pitch over email :) xxx 6/9/2016 08:54:53 am
This was really helpful but I was wondering what do you do with the press pack? Thanks! x
Georgie
6/21/2016 01:55:51 pm
Very glad it was helpful :) 6/20/2016 07:29:27 am
Loved the tips. Really helpful as I'll be preparing mine soon. Thanks!
Georgie
6/21/2016 01:53:00 pm
No problem at all! Super glad it was helpful xx 6/26/2016 09:44:15 am
Thank you for this, I am in the midst of going self hosted (top tips welcome) and getting my press pack assembled. Made it all seem clearer and less scary. 7/19/2016 10:41:04 am
This is such a helpful and informative post! Definitely want to grow my followers and monthly readership before I start contacting brands but it's so good to start collating information and setting up a press pack. 7/27/2016 02:18:19 pm
This is such a useful post. I really need to get one of these done, so have bookmarked this page to refer back to. Thank you so much.
Georgie
7/27/2016 02:20:03 pm
Hey Steph! So glad it is helpful xxx 8/5/2016 12:34:14 pm
Really helpful and insightful! Thank you for sharing! we definitely need to work on a press pack! 10/21/2016 01:35:02 pm
This is such a useful post! Probably not something I need at the moment as my blog is really in its infant stages but is great for something to think about getting prepared in the future! 2/10/2017 12:41:21 pm
Great blog post!! This is definitely something I want to do this year. Thanks for the tips xx Leave a Reply. |
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